A truly stunning statistic is that 94% of marketers find influencer marketing effective and as outlined in this infographic from One Productions it isn’t celebrity influencers who are doing the ‘influencing’. Influencer marketing is when people sell products by promoting them with those who have influence over what other people buy. It can generate a staggering 11 times the ROI of traditional advertising so if you’re a marketer, it’s certainly an area you should be looking at closely.
The key point is that it should be micro influencers you connect with and not celebrity bloggers. Even though micro influencers have a lower reach than macro influencers (celebrity bloggers), their audience is far more engaged.
Have a read through the infographic for more information and look at ways you can use influencer marketing to help grow your own business.